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Marshal Fonseka
About Marshal Fonseka

SEO Specialist in Sri Lanka

I’m Marshal Fonseka, Digital marketing and SEO specialist Sri Lanka focused on helping businesses generate real customers from search engines and online campaigns. I work directly with business owners to diagnose why websites fail to bring leads and build practical strategies based on search intent, competition, and data.

6

year
experience
  • SEO
  • Paid Advertising
  • Strategy & Analysis
Your SEO Specialist Qualifications?

Education & Research Authority

My background in IT and digital business research allows me to approach SEO analytically rather than guesswork. My research has explored machine learning in SEO, AI-driven marketing behavior, and chatbot impact on user engagement.

Researching data driven decision making and search behavior patterns to better understand how users find information online and how websites can align with real user intent.

Wrexham University (UK) - Focused on advanced computing concepts, data analysis, and system design helping me approach SEO and marketing decisions based on logic and measurable data rather than assumptions.

SLIIT - Built a strong foundation in web technologies, databases, and software systems, allowing me to understand how websites work technically and how search engines interact with them.

SEO Specialist Sri Lanka

Areas of Specialization​

SEO

  • Technical SEO audits.
  • Keyword mapping & competitor gap analysis.
  • Local SEO & Google Business optimization.

Paid Advertising

  • Google Ads & Meta Ads optimization
  • Campaign troubleshooting & ROI improvement
  • Funnel & landing page optimization

Strategy & Analysis

  • Marketing data analysis
  • Conversion improvement planning
  • Traffic quality improvement
Qualifications

Research & Publications

My academic and independent research focuses on understanding how users search, evaluate information, and make decisions online applied directly to real marketing strategy.

Explored how search engines interpret patterns and ranking signals, and how data models can predict which pages are more likely to perform well. This helps me prioritize SEO changes based on probability instead of trial-and-error.

Studied how users interact with online content and ads, including what makes them click, stay, or leave a website. This directly improves landing page structure and conversion decisions.

Analyzed how automated responses affect user trust and decision-making during early contact stages. Helps businesses decide when automation helps and when human interaction converts better.

Focused on why many pages rank but don’t generate inquiries — understanding the difference between traffic keywords and customer keywords. This shapes keyword strategy to target buyers instead of visitors.

Recognized programs that support my practical experience in SEO, paid advertising, and digital marketing strategy.

Certifications & Professional Training

The Fundamentals of Digital Marketing Marshal Fonseka

Google | The Fundamentals of Digital Marketing

  • Focused on understanding how businesses attract and
    convert customers online using search,
    content, and analytics.
Get Expert Advice
University of California, Davis — Introduction to Google SEO Marshal Fonseka

University of California, Davis | Introduction to Google SEO

  • Explains how search engines evaluate websites, ranking factors, and how pages should be structured to match search intent.
Get Expert Advice
Meta — Marketing Analytics Professional Certificate Marshal Fonseka

Meta | Marketing Analytics Professional Certificate

  • Focused on campaign performance tracking, audience behaviour analysis, and improving advertising ROI using data.
Get Expert Advice
A clear process before spending money on marketing

How I Work With Businesses

Audit & Diagnosis

I identify why your website is not generating inquiries traffic issues, wrong keywords, or conversion problems.

  • Website & ranking review
  • Competitor comparison
  • Search intent analysis

Strategy Planning

Instead of random SEO tasks, I create a step by step plan based on your business model and local competition.

  • Keyword & page mapping
  • Content direction
  • Marketing priorities
schedule a consultation

Implementation Guidance

You get clear SEO Consulting Services action and ongoing improvements rather than one time reports.

  • Fix recommendations
  • Monitoring & adjustments
  • Growth planning
need help
+94766623560
email address
hello@marshal.lk
Marshal LK,
Pannipitiya, Sri Lanka