About Marshal Fonseka I’m Marshal Fonseka, an SEO and digital marketing specialist focused on helping businesses generate real customers from search engines and online campaigns. I work directly with business owners to diagnose why websites fail to bring leads and build practical strategies based on search intent, competition, and data.
Your SEO Specialist Qualifications? My background in IT and digital business research allows me to approach SEO analytically rather than guesswork. My research has explored machine learning in SEO, AI-driven marketing behavior, and chatbot impact on user engagement.
Researching data driven decision making and search behavior patterns to better understand how users find information online and how websites can align with real user intent.
Wrexham University (UK) - Focused on advanced computing concepts, data analysis, and system design helping me approach SEO and marketing decisions based on logic and measurable data rather than assumptions.
SLIIT - Built a strong foundation in web technologies, databases, and software systems, allowing me to understand how websites work technically and how search engines interact with them.
Qualifications My academic and independent research focuses on understanding how users search, evaluate information, and make decisions online applied directly to real marketing strategy.
Explored how search engines interpret patterns and ranking signals, and how data models can predict which pages are more likely to perform well. This helps me prioritize SEO changes based on probability instead of trial-and-error.
Studied how users interact with online content and ads, including what makes them click, stay, or leave a website. This directly improves landing page structure and conversion decisions.
Analyzed how automated responses affect user trust and decision-making during early contact stages. Helps businesses decide when automation helps and when human interaction converts better.
Focused on why many pages rank but don’t generate inquiries — understanding the difference between traffic keywords and customer keywords. This shapes keyword strategy to target buyers instead of visitors.
Recognized programs that support my practical experience in SEO, paid advertising, and digital marketing strategy. 
A clear process before spending money on marketing